Tag: More

5 Tips to Sell Your Home for More

hey guys this is Jennifer De Vivo realty and today i'm coming to you with my five top tips on how to list and sell or get ready to sell your property this year so if you're thinking about selling your property you're probably thinking oh my goodness where do I start if you're like me your house is probably crazy sometimes so here's five things that you can kind of get in your head when you're thinking about selling this year number one is we always talk about is to declutter and I know you've heard about this and it what does it mean to declutter your house well it means taking anywhere from one third to two-thirds of the things that you have in your home out of your house what are we doing in real estate we are selling the space we are selling the potential for someone to come in and move into your home and bring their own things so they need to be able to visualize themselves living there and I tell people if you're really believing that you're going to sell your home this year and you have a great agent that gives you a great marketing plan go ahead and start moving and starting to move means going ahead and decluttering and taking one-third to maybe even two thirds of your stuff out of the house and if you don't have anywhere to put it you could get a pod you could get a utility you could get a storage if all else fails you could use your garage so number one declutter number two depersonalize so maybe you've gone ahead and you've decluttered and you've taken a lot of stuff and you can see a lot of space in your home now you want to maybe take down some of those specialty items that people can get touchy about this but people again buyers want to come in and visualize themselves living in your home and so if you've got a lot of family pictures you may want to scale that down if you've got a lot of specialty artwork or bright colors you may want to go ahead and tone those down one thing that we like to think of is neutral or think of a model home go to look at builders go into some of these model homes and you will oh my gosh i can see myself living here i want to live here and what the designers are doing is that they are depersonalizing the home they are creating a neutral environment with some accent pieces that kind of invite you to live in the space so number two depersonalize number three let in the light and this is one of my very favorite ones you want to open up those windows you want to take down those curtains or put them to the side you want to open up those blinds light is what shows the space and so oftentimes I go into gorgeous homes and you go in there and it's like a cave or when I go to show a home and I'm representing a buyer and I open the door and I try to show the home, the home is very dark sometimes lights don't work you try to show a bedroom or master bedroom light is not turning on so definitely get the brightest lights in the rooms where perhaps you don't have a big window perhaps you can't let in the light so let in the light and number four would be curb appeal when i'm driving by your home your home should be like stop look at me come up my driveway or come up my walkway and open my beautiful door a lot of times buyers are making maybe up to half of their decision just based on the exterior of your home so get your yard ready maybe put some inviting flowers if you're in florida sometimes you know flowers die very quickly we have a lot of heat you might want to get some hardy plants that are bright colored if you know me you know I love crotons any kind of tropical plant or anything that's just going to bring in some color and personality to your yard and pay attention to your door, the door is the first thing we're going to open so nicely brightly or fresh colored door is going to be something that is going to be inviting as we're standing there and we're getting ready to go into your home and the last tip that I would give you would be staging or stage coaching one of the things that I specialize in here at the people realty is coming to your home and creating an action plan to get your home ready to sell we don't just slap your home on the market we want you to sell for more every time and so we go room by room and we create an action plan and we integrate design principles and maybe things that you need to do to get your home ready to sell so that you can sell for the top dollar you can sell for the most in your neighborhood and we do that every single time it's something that we take pride in so again just to kind of recap some of the tips that you can do to get your home ready to list and sell this year is to declutter, depersonalize let in the light, drive up that curb appeal make that yard gorgeous and do some staging or hire a realtor who does stage coaching like me or even a real professional stager who brings in their own interior-design who might bring in their own pieces for my bringing their own furniture in some special cases again this is Jennifer with De Vivo Realty helping you find your way home and we hope that you sell for more this year.

Source: Youtube

How to sell your house – Part 1: Price is more than just a number from a CMA or AVM

Pricing your home effectively is one ofthe most important things you do when preparing to sell your home.

There is no magic formula.

But you don'thave a system you might as well pick a number out ofthe sky and consult a Magic 8-Ball.

This is the first in a three-part series where we're gonna talk about price.

The other two coming up are Competitionand Condition.

Stay tuned to our channel, subscribe below, and makesure you get onto those as soon as we publish them.

This video though willfocus on that five hundred-pound gorilla [animal scream] inthe room and that's Price.

Everybody wants to talk aboutprice.

Everybody has an opinion on price.

We're also gonna talk about thedifference between an AVM or Automated Value Model and a CMA orComparative Market Analysis.

We're gonna discuss the fundamentals ofprice and value and who determines which.

And we're going totalk about your choices as a seller.

There's a lot of talk today, from the bigNational Association of Realtors all the way down to the local level, totalk about accuracy matter.

Accurate data matters.


That's important, but trusting that one exclusive source that whether it'san AVM or a CMA, I don't care where it came from, trusting one source above all others isa mistake.

Take all the information, all the datathat you can pull in, and then make a human decision.

Take that [data] and do what we call is agut-check check.

Does it make sense? Is it accurate? Is itrelevant? Is it realistic? We'll get into all that in a minute butfirst I want to make sure that we touch on one important thing.

And that's establishing the basicfundamentals of an open marketplace.

Not real estate, specifically, but an open marketplaceanywhere.

[Question] Who sets the price? [Answer] That's the person with the product or providing theservice.

That's the person who has the thing that people want to buy.

[Question] Who sets the value? [Answer] The market sets thevalue.

The buyer sets the value.

The personwilling to pay you or pay someone for that product or service is the onewho sets the value.

Do yourself a favor and get someone in the door that understands how the market works, not how a computer program works, how price is established and value is establishedand the relationship between the two.

When it comes to setting price for a home two terms generally come out and that'sit an AVM and a CMA The AVM is an AutomatedValuation Model.

You don't hear this quite as much, it's alittle bit more of an "inside baseball" thing.

But most people will have heard of a CMA, a comparative market analysis.

Now whatthat is and what the AVM is, they're basicallythe same thing.

They take data from listings that haveeither sold or withdrawn or on the market currently.

They pull them in and they do someaveraging they do some medium pricing and then they spit out a number.

They giveyou a bunch of nice fancy charts and all kinds of other different things.

But they're all basically the same thing.

Everybody uses an AVM or a CMA whether or not they realize it or not.

There are those that you pay for.

There arethose that come with your MLS.

Even some agencies and brokerages havetheir own model.

There are some famous AutomatedValuation Models out there like the one from Zillow called a Zestimate.

And just like the Zestimate, everyAutomated Valuation Model that is used by agent or anybody elsehas its limitations.

It has its pluses and it hasits minuses.

So what you have is a couple situations:one is you have an agent who just uses their system exclusively.

Whether it's through their MLS or through theircompany or they pay for it, whatever.

They just use whatever number comes outof the machine.

And they go with that.

Because that's what's on the printedpage and that's what they're gonna present to you.

When they sit down for their half hourlong listing presentation about how wonderful they are.

[clapping] The second type a situation that you'relikely to find is the agent who does all that samestuff that the first one does but now they just make arbitrary changesto the numbers just because they don't want to seem like they're following acomputer model.

There's no real fact or analysis or anyother type thing behind it.

They just don't want to have the exactsame number.

So they'll go up or down, sometimes only a matter of a couple hundreddollars.

But just so that seems like they're incharge of this thing and "well that computer is exactly what it'scracked up to be.

But I'm the one you need hire because I'm alittle bit smarter than the computer.

Now the really bad situation that youwant to avoid are the agents that cook the books.

They're the ones that inflate the price of the house in order to entice you as a seller to go withthem.

They just want to get the listing thenthey're gonna beat the crap outta you for the next couple months about trying to lower the price.

But it's notthe agent and it's not you who determines thatvalue.

The buyer does.

The market does.

So the first step in theprocess is to Gather Data.

Include your local MLS becausethere is information in there that just quite frankly isn't available anywhereelse.

[For instance] you can get information about sellerconcessions.

So just because the sales price was X amount of dollars thesellers kicked in 10 grand on seller subsidies to help the buyerswith closing costs.

Now what that does is that, in effect,means that they got a lesser price for their home.

It doesn't show up onthe sales price because that's not how it's financed not how it works out in the end.

But thenet back to the seller is less.

You as a seller need to understand that it'syour net that's most important not the price.

There are a lotof things that happen after that initial agreement on price that can pull money away from you.

Thenext is competition.

You have to know the competition.

Nowcompetition isn't just the ones [homes] that are on themarket right now or under contract right now.

It's everything.

It's the listings that sold, that's competitionfolks because everybody's looking at that.

Your buyers across the other end of thetable are looking at the solds as well in order to tabulate calculatethe offer that they're going to make.

So youneed to look at that too.

That's your competition.

The next placeto look are those big/nasty/mean portals that everybody likes to talk about.

That's your Zillow and your Trulia andyour Realtor.

Com in any other one that you can think of.

You've probablyalready been there and run Zestimate or some other typeup Automated Valuation Model to see what your home is worth in orderto prepare yourselves for selling.

Guess what? Buyers are doing the samething! Now they [AVMs] may be way off the mark butthat doesn't mean they're not important.

You need to pull them in.

You're in gather dataphase not analysis phase.

You're better off having it.

Not needingit, than needing it and not having it.

Next up is seeking input.

No one knows everythingabout every neighborhood in every step town or every area.

You can't! It's impossible.

Thatmeans talking to appraisers.

That means talking to inspectors.

That means talkingto other people in the area.

Neighbors, agents who have sold otherhomes in that area, agents who have rented other homes inthat area, is there a special assessment that affects this property versus some of the others.

Two almost identical houses in two different neighborhoods:one has a special assessment and one does not.

It means it costs more live at one then theother.

The last portion is a gut-check.

This is the mostimportant piece of all of this.

Does it pass the sniff test? Did we missanything? Take a look at all the things that youpulled in to try and figure out, does this even seem right? Am I.

Does this just seem way low? Does it seem way high? Does this seem right? Do wehave all the information we need in order to make a decision? When I wasin Baghdad in 2008, I had an intelligence officer cometo me recommending that we take this certain bridge with our convoy to get across the TigrisRiver.

He saw that is the best option.

I saw itis a pretty terrible option because our United States Air Forceeliminated that bridge from existence in 2003.

[jet noise.

Explosion!!!] You need to have that got check andyou need to go ask somebody before you go making recommendations that are way off the mark.

The next stepafter gathering all the data is analyzing the data.

Now is when youstart to see some patterns emerge.

You start to see some price ranges.

Youstart to see some commonalities, some features you start to see thatcertain home start to be priced a certain way.

And when they're priced a certain way theysell in a certain time frame.

Now is when you start to develop yourCourses Of Action, your COAs.

Condition and Competition are criticaland again we're gonna talk about those in future videos.

But if the comparable properties, from acertain time frame at a certain price were of far worse condition or farbetter condition then the home that you're trying to sell,that's going to have an impact on the price that you establish and the value that the market is willingto pay.

You are analyzing the data for relevance.

Are you using the comp rules that youshould be? Is there a neighborhood or a home or a set of homesthat you just missed? A very relevant situation here inLoudon County are is the new home construction versus the very recent construction, so you couldhave a neighborhood it's only 4 or 5 years oldcompared to a new home right down the road.

The market couldperceive more value by getting custom features built to suit than a home that is already built and hasthe features that you like and not necessarily the ones that they want.

Afteryou gather the data and analyze the data, it's time for us tomake a recommendation.

Our goal is to give you the information,education, and advice you need in order to make the best decisions.

We're gonna give you a Course Of Action that we think is the main one that youshould focus on based on what we know.


But we're alsogonna give you some options that show you what might happen if.

Ifthis happens, than that.

If this happens, then you needto do that.

If you'd like this you need to do that.

We're gonna give me some options.

So make sure that you understand thatthere are pluses and minuses for pricing high and pricing low.

The choice is ultimatelyyours but I would caution you not to pick the agent that just comes in with the highestprice.

Every decision has Strengths Weaknesses Opportunities and Threats.

[SWOT Analysis] Understand the full big picture and hiresomebody that can help you understand that andmaybe point out some things you haven't thought of.

You are paying for maximum effort andexceptional results.

Why settle for average? Why settle forthe agents who are gonna sit back, rely on one system, generate a number, pump that out to you, cross your fingers,set it, forget it, post and pray, sit back andsee what happens? There is no secret sauce.

There is nosecret family recipe.

It's all about understanding thefundamentals.

Understanding the relationship between Price and Value.

Gathering the best data.

Analyzing thatdata making sure that it's accurate andrelevant.

And then making recommendations based on what is best for you.

Giving youthe information, education, and advice to enable you to make great decisions.

That's our purpose here.

and thank you for watching this video,the first of three.

[sad music playing and high squeaky altered voice] so.

Several things that interrupted our shooting tonight and have taken.


Us into.

[normal voice] It's after one o'clock in the morning and we're still here shooting because well.

I don't quit.

That's just not in ournature.

so have any other agents are willing todo that?!?.

[blooper reel] has an opinion on what a home to should.

Dang it! Ahhh! [not really on the phone but doing my best Harpo Marx impression] [frustrated] ok.

[walk like an Egyptian?] That after all is what you want.

You want to be able tomake.

I don't wanna tell you what you want! [I want you to tell me what you want!] Please like & share! Don't keep us a secret.

Thank you! Good night.

Source: Youtube

How to Sell Your House – Part 2: Condition is more than just paint & flowers

Homes in great to excellent conditionsell on average 18 days faster than the competition andat a higher price and with less price reductions.

But thisvideo is not about how to clean, how to put out fresh flowers,where to put throw pillows, and how to arrange furniture.

This videois about why condition is so important what youcan do about it.

Our goal here is to give you informationeducation and advice to make you powerful, smart, informed realestate consumers.

So much attention is given to make sureyou paint this, make sure that is fixed, open thewindows, turn on the lights.

All those things in you should do butthey're not the thing really connects with the people whoare going to buy your house.

The ones you need to connect with, you don'tconnect with them through paint color, you don't connect with him throughcenterpieces on dining room tables.

You connect with him through anexperience that you take them through while they are at your home.

One of the first things you want to dowhen you're preparing your home for sale and dealing with something like thecondition of your home is to have a level of expectationmanagement.

You want to understand what you can doand what you can't.

Every home has defects every home hasflaws.

Every home has positive features andevery home has negative features.

You can't fix everything.

Everything doesn't end on the day that you put the house onthe market.

The budget and time that you set aside has to address those thingsthat you're gonna do prior to market, during market, and alsothose things are going to come up via inspections or appraisals.

Especially if there's things like FHA and VA which have specific requirements that you need to fix certain things orthe buyer can't get the loan thus you had no deal and you have no sale.

The initial push is really where youwanna put the most attention and effort but you don't want to be caught offguard in the back and by something.

Well I recommend that you as a sellerget an inspection prior to.

You signed a contract, you've agreed on a price,you've agreed on terms.

You're moving through the process.

You got that home inspection addendum hanging overyou.

This now is a stressful moment becauseyou don't know what the inspector is gonna find if you haven't done one already.

You don't know what's gonna come up.

Youhave no idea what it's going to cost you to fix some of these things.

If you've done that inspection on the frontend, you know you have a really good idea.

The likelihood of finding some gee-whiz, wow, oh that's gonna cost means thousands of dollars or cost me thissale, the likelihood of that happening is dramatically reduced by getting aninspection in the front end.

Another person to bring any give you somehelp is a stager.

To give you a perspective on your homethat you don't have.

Don't expect most buyers to be SherlockHolmes and be able to find every wonderful thing about your house.

Show it to them! Show the existing features, demonstratethe potential, and allow them to picture themselvesliving in the home.

If you have a vacant home or you have a partially vacant home, oryou have some empty rooms and you really don't know what to do:rather than just take a picture of an empty room and post that, why not ask a stager or designed to giveyou a sketch? What would they do there? This is whatthis room could look like, this is what this house could look like.

and don't just hope that the buyer has acreative mind I can see past the emptiness up that particular space orthat house.

You need to appeal to all five senseswithin those first five seconds where buyer walks inthe door and takes no more than five steps.

Buyers are alert and in tune with their sensesimmediately when they walk in the door.

They're looking for triggers.

Homeshowings don't just happen at random.

You have time to prepare for thesethings.

You pull out those bottles of water.

You pull out those cold Coca Cola's youbrew that pot of coffee.

You take those muffins in put them inthe toaster oven or microwave for a second.

Ann what you do is now you startto appeal to their senses of taste and smell.

If you have an area like abreakfast nook or you have a place with a great view, have a nice little table set up encouragethem to go there with it or that's where you put the said refreshment.

Be creative aboutthat and welcome folks into your home and allow themto have a little moment while they are visiting your home tofeel like they are living there.

You get thethermostat set right.

If it's in the wintertime, you crank it up a little bit to get alittle bit warm in there.

If it's in the summer time, you crank it down a littlebit to get it a little bit cool in there.

You want to demonstrate that this houseis a very comfortable place to live in.

If it gets a nice cross breeze duringcertain times a year, open up the windows and allow that to happen.

So you allow that feel you you get thatinitial feel when you walk in that this is a comfortable place to live.

Sound is easy.

It's so easy to go around today withsmall portable radios, and a lot of houses are already wired for soundanyway.

Sight is a lot more than keeping thingsclean and turning on your lights.

Sight is about directing your buyers towhere you want them to go in an order in which you want them to go.

Tell them where to start & where to stop.

where to go what to look for when they'rethere.

Think a little bit like Alice inWonderland as you're bringing buyers to your house.

Have little signs that say, "touch this" "feelthis" "pull this" "open this.

" Lead buyers on atour of your house, instead of having them wander around andyou hoping that they come across the thingsthat are great about your house.

getting your home in selling conditionis far more that taking your family photosdown off the wall, putting a buncha stuff in storage and repainting your bedroom.

If the prettiest, nicest, best maintained house in theneighborhood goes for sale all week after you put your house on the market, are youprepared to compete? Understand what the expectations are,have a budget and a time line.

Always continually improve your situation and improve your home throughout theentire process.

Hire an inspector.

Hire a stagerand create that guided toward to allow buyers to see themselves in the home.

And appeal to all five senses within five seconds and the first fivesteps that buyers walk into your house.

Delight them.

Wow them.

From hey this is nice, "to wow I have to havethis!" Put those aspects together and your homeis in the best condition that it can be and dominate your local market so youget maximum money, shortest amount of time, least amount ofhassles.

Stay tuned for the next video in this series on "Competition.

" Like this video, comment, share, and subscribe to our channel.

Thank you for watching and see you next time.

[Why can't I say thatand why does that keep not coming out right? This stink but is driving me nuts.

I you have five seconds to sell me this pen.

it's not a not Gettin a little loopy.

Make sure you hit the pillows create that little.

Little V.

Do not hit the pillow.

You hit.

the pillow and you get that little crease a pretty V".

Source: Youtube

How to Sell Your House Fast & For More Money

Hello! Your real estate expert, Lance Mohr,and I am going to talk about how to sell a house for the highest price possible.

So beforeI go into the video series and how to sell a house and certainly get maximum profits,I want to tell you why I am doing this.

I have been doing real estate for years andI have helped thousands of people, but one thing always gets on me and always has foryears is I go in the multiple listing service and I see these sellers that are just makingthese really poor decisions on the agents they hire.

And I understand it is not thesellers fault, people just do not know what to do.

But it sickens me to see agents goout there and they take horrible pictures, they write really poor descriptions, theydo absolutely no marketing, they do not return phone calls and it just makes me mad.

It givesa bad eye for the business and makes us look bad as real estate agents.

And then it bringsme to the second reason, it is to help sellers, because I know you are not doing this everyday, I know you don't really know what to do.

Everybody knows, okay, let's put it onlineand let's do this, but what really sells a home? What's really going to sell a home andget you maximum profit? You don't know that, it's not your business, and you shouldn'tknow it.

And then you go in and you start interviewing real estate agents and some realestate agents could be really really good real estate agents.

They do a ton of marketingand they're great, but maybe they're not the best salesperson in the world.

And then youget other people to come in and they don't do anything.

They're basically just a grinderand they go in and they get the listing, they work out your door and they don't even rememberwho you are, they just turn it over to an assistant and they do no marketing.

So that'sreally why I did this.

And I remember several months back I'm talking to an agent that'sa national trainer with a company and I'm talking to him, and he's been in the businessfor years, and he said "You know, it's just really good to know that none of my clientsreally knew I never did anything to sell homes.

And I said, well, what do you mean? I said,marketing is the key.

And he said, well, not really.

He said, It's relationships are thekey.

' And I'm sitting there thinking, no, it's not! And that just really opened my eyes.

This is a huge real estate agent that's known nationally in the business and has been inthe business for years and years and years and even trains other agents, and they'retelling me it's about relationship? That it's not about, you know, customer service andmarketing and all these other things.

So that's really why I wanted to do that, I just wantedyou to know where I'm coming from.

So what I'm going to do is I'm going to go throughthis video series and I'm going to try to keep things brief and just walk through someof the stuff you need to know.

Because I understand, even if you're in the Tampa Bay area in Florida,maybe you already have your home listed with another agent and that's okay or maybe you'rein New York or out in Iowa or somewhere and you're watching this and you need help.

AndI'm also going to go over some stuff on how to interview agents, how to pick a good agent,so you know so you're not picking some dud.

And how to get out of pretty much any listingagreement.

So we'll go through all that and if you have any questions at all on anything,don't hesitate to contact me.

If you like the videos, please share them, rate, comment,give me a thumbs up, anything I'd really appreciate it.

I wish you the best of luck and I reallyhope this helps.

I know if you pay attention to this, I'm sure you're going to get a lotof really good information.

Alright, thank you very much.

Source: Youtube

How to Sell More Custom Homes as a Builder – and have HAPPY Customers – 2017

Hello, and welcome.

If you're watchingthis video, then you're a builder, and like many builders, you're struggling toget clients.

And you're struggling to get them to pay the prices you know you haveto ask for.

I mean, the building industry, as you know, you either tell people exactlyevery element that it's going to cost them, and then they don't use you because you're too expensive.

Or you hide back some things, and then you quote them, butthen you let the client down because they end up getting hit with a billthey weren't expecting.

But at least you get the client.

It's so hard to get people tounderstand all the eccentricities of the building process, even for thesehighly successful people that are buying their massive homes.

Because they just — it's so foreign to them.

And you feel like you need to explain it.

Andeverything just becomes so hard and so complex.

And if you make it complex,they don't buy off you, so you keep it simple, but then they don't understand, and it's kindof a catch-22.

And you don't know what to do about it.

But I do, and I want to sharethat with you.

My name is Matthew Pollard and I am the Rapid Growth Guy.

And I want toshare with you a story of Bethany, who invited me to come and speak to a groupof builders that she had organized.

And these were all big businesses — they were$2M builds, $1M builds, $5M builds.

Very successful business owners, but she decided they all needed to understandrapid growth, because they were all struggling with the same thing.

They wereall struggling with other builders that were just trying to compete on one thing — price.

And she needed to help themunderstand how it could be done differently.

She came to me because Ihave taught 3500 trades people — builders, electricians, plumbers, in Australia — andshe decided that I had that unique expertise to share with them.

See, veryfew people, as I'm sure you know, have the expertise of the building market.

Especially in sales and marketing.

I mean, realistically, no one really speaks tothe builders' market.

But I've done it for years.

And what I help these people do,inside a 45-minute workshop, is really break down exactly what differentiatedthem, the competencies that they had that wereseparate to every other builder.

Every single person in the room came up with adifferent answer, but it was the right answer for them, because it was based ontheir unique competencies.

I mean, think about it: You have different experiences,different education, you've had different customers than everybody else in thebuilding industry, and it makes you uniquely placed to help one specificdemographic of customers.

And with Bethany's group, we helped her do that for every singlebuilder in the room.

It was a 45-minute workshop.

And now, I want to show you howyou can do it yourself.

I'm going to share with you things that I have notshared with anyone outside the scope of my one-on-one clients.

And we don't justhave 45 minutes together, we're going to have over an hour, and you're gonna beable to ask me questions, while her people never could.

I can't wait to showyou this intimate information in our webinar together.

Before we get to that,though, I'm all about transparency.

So I want to hear from Bethany and herexperience of me in that 45-minute workshop, and the outcomes that she sawcome out of it.

And then I want to show you in intimate detail through thewebinar exactly how you can rapidly grow your business.

Just click on the linkbelow, hear from Bethany, and then I'll see you in the upcoming webinar.

I lookforward to seeing you there.

Source: Youtube